Bagua meets Lausanne

December 2011
Video Production & Direction

Bagua is a shoes’ brand created by my friend Philippe Hadey and designed by another talented friend Erik Arlen.

The brand is looking to convey the spirit of these juxtapositions: New vs Old / Simplicity vs Complexity /Day vs Night / Inside vs Outside / Ying vs Yang

The shoes are light as air and make you feel at home anywhere in the streets. That’s what inspired us to realize this short clip in our swiss city, Lausanne.

Special Thanks to my friend Irfane from Outlines for the music.